Rayon Vert is an experimental outdoor fashion brand from Italy. Its name is derived from the rare optical phenomenon known as the “green flash,” which appears only briefly at the moment of sunrise or sunset, reflecting the brand’s pursuit of fleeting moments and physical extremes.

Drawing inspiration from outdoor activities such as hiking and trail running, Rayon Vert combines high-performance technical fabrics with a contemporary approach to garment construction. By blurring the boundaries between functional equipment and fashion, the brand has emerged as one of the most closely watched independent labels within Europe’s evolving outdoor and fashion scene.

Rayon Vert 為來自義大利的前衛戶外時裝品牌。品牌名稱取自一種罕見的光學現象「綠色閃光」，僅在日出或日落瞬間短暫出現，象徵對瞬間與極限的追求。品牌以徒步、越野跑等戶外活動為靈感，結合高機能面料與當代裁縫語言，重新定義機能裝備與時裝之間的界線，成為歐洲戶外與時尚領域備受關注的新銳品牌。